When Google doesn’t algorithm update, it is something that many people experience. In fact, this is been done so many times, people become apprehensive every time that it is announced. What most people don’t know is that the algorithm is updated on a regular basis, sometimes without a major announcement. That’s why it’s always important to use proper marketing strategies when it comes to SEO. To make sure that your website positioning is not affected by these algorithm changes, the following information will show you how to avoid getting slammed by these updates if you have a local business.

Why Would Algorithm Changes Affect Local SEO Results?

The first reason that this is going to affect rankings is because, whatever you did to rank your website, may be affected by the algorithm. If they change the way that links are regarded, or the density of keywords on your posts in the algorithm, this can change where you are ranked at any time. In fact, you could find yourself wondering if you are able to keep consistent rankings because of the changes that occur. That’s why you need to implement multiple strategies that are designed to ride out the storm of the shifts in the Google algorithm updates.

Local SEO

Three Strategies You Need To Use

The first strategy that you need to use is always use longer amounts of content. This means that your content should never be short period you should incorporate keywords into the content, but the length of the content is sometimes a primary factor as to whether or not Google algorithm updates will affect your rankings. Second, you need to include images and videos on every page that you do. That way, even if the content portion of the algorithm has shifted, they are still going to be balanced out by the images and videos that are present. Finally, your posts are going to do very well if you are able to link to other websites that are similar to your own that may not be in direct competition.

Is An Algorithm Update Always Going To Cause A Problem?

It is not always going to create a problem. It just depends on what you are marketing, and how you structured your website. For example, if you have a large authority website, the odds of an algorithm update affecting you are very low, especially if you have been using white hat SEO strategies. The larger that your website is, the higher the probability that you will have no changes at all in your search engine positions.

Google algorithm updates

These simple strategies will allow you to keep your positions on the search engines, specifically Google if they do an update. It may not be a dramatic shift for most people, but you always need to use the best strategies possible to avoid that probability. If you have multiple websites, then you are going to need to use proven strategies that are not affected by algorithm shifts. The more adept you become at SEO, the easier it will be to keep your top positions so that you can maintain your high traffic levels. Visit marketing companies in clearwater fl for business marketing consultation. Learn more here!